What Tiktok hashtags reveal about workplace trends in 2023

Person clicking on Tiktok app on their mobile device

TikTok, the wildly standard social media platform, has not solely revolutionised the way in which we eat leisure however has additionally turn into a hub for millennial and Gen Z workers to share their experiences, recommendation, and insights on navigating the fashionable office.

Listed below are the most well-liked TikTok hashtags associated to the office and what these traits signify for workers and employers within the Australian job market in 2023.

  1. #JobHopper – This hashtag, with over 99.4 thousand views, revolves round movies that spotlight the advantages of adjusting jobs as a method of accelerating wage earnings. Customers present recommendation on the best way to clarify frequent profession shifts throughout job interviews. The hashtag typically intersects with discussions on poisonous workplaces, indicating that youthful generations are extra keen to depart positions that don’t align with their values.
  2. #CorporateLife – With 5.8 billion views, this hashtag showcases every day glimpses into the company world. TikTok customers share their experiences, challenges, and recommendation on acquiring and navigating company jobs. The hashtag fosters a way of group amongst workers in related skilled settings.
  3. #TwoJobs – This hashtag has gained important traction, amassing 55.8 million views. It options movies the place people focus on their experiences searching for and dealing second jobs. Monetary strain, debt, and financial considerations are sometimes cited as the first drivers behind the necessity for extra earnings.
  4. #QuietQuitting – This hashtag has garnered important consideration from Australian staff, with over 100,000 posts associated to quiet quitting and 879.8 million views. It displays the will for work-life stability and challenges the normal notions of labor dedication.
  5. #RageApplying – The hashtag #RageApplying has seen a surge in reputation, with over 50,000 posts in Australia and 6.1 million views. It highlights the frustration and burnout skilled by staff, main them to discover different job alternatives.
  6. #BareMinimumMonday – With over 70,000 posts and three.3 million views, the hashtag #BareMinimumMonday displays the necessity for workers to ease into their workweek steadily.
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The Altering Worker Mindset

The TikTok office traits mirror a shifting worker mindset, particularly amongst youthful generations. Gen Z workers, specifically, are identified for his or her outspoken advocacy of office change. They prioritise social points comparable to variety, inclusion, environmentalism, wage transparency, and psychological well being consciousness. This mindset has been formed by their experiences with social media, which has given them a platform to voice their considerations and form office tradition.

The office traits noticed on TikTok have implications for the Australian job market in 2023. As youthful generations enter the workforce, employers have to adapt to their altering expectations. Corporations that prioritise work-life stability, help social points, and foster inclusive environments usually tend to appeal to and retain high expertise. To attraction to millennials and Gen Z candidates, the Australian job market has to evolve to satisfy their calls for for a satisfying and supportive work surroundings.

The Function of TikTok in Job Search and Profession Improvement

TikTok has additionally turn into a worthwhile useful resource for job search and profession growth. Creators on the platform share profession recommendation and insights to their 1000’s, and typically hundreds of thousands of followers! They provide steerage on varied subjects, together with how to achieve the working world, standard job search traits, and ideas for navigating particular industries. TikTok supplies a novel avenue for job seekers to achieve insights and inspiration for his or her profession journeys. Even Jora is on Tiktok! Test us out @jorajobs

The Aspect Hustle Phenomenon

The idea of the aspect hustle has gained important traction on TikTok. Many people, particularly millennials and Gen Z, are pursuing extra sources of earnings past their main jobs. This pattern is pushed by considerations concerning the financial system, the rising price of dwelling, and the will for monetary independence. TikTok customers focus on and share their experiences with varied aspect hustles, offering insights into various earnings streams.

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In case you are on the lookout for a second job, you could find a lot of alternatives for work on Jora.

The Most Talked about Strategies of Supplementing Revenue

In keeping with knowledge from the r/SideHustle subreddit, essentially the most talked about strategies of supplemental earnings embody:

  1. Freelancing
  2. E-commerce via platforms like Shopify
  3. Gig financial system work, comparable to driving for rideshare apps
  4. Social media-based aspect hustles, like influencer advertising and marketing and affiliate packages
  5. Online tutoring and teaching
  6. Content material creation, comparable to running a blog or YouTube channels
  7. Renting out properties via platforms like Airbnb

Embracing Change and Constructing a Supportive Work Setting

In conclusion, TikTok has turn into a strong platform for workers to share their experiences and form office tradition. The emergence of office traits displays the altering mindset and priorities of youthful generations. Employers have to recognise and adapt to those traits to create supportive and fulfilling work environments. By embracing change, prioritising work-life stability, and addressing social points, firms can appeal to and retain high expertise within the dynamic Australian job market of 2023.

Bear in mind, the world of labor is consistently evolving, and staying knowledgeable concerning the newest traits is essential for each workers and employers. TikTok supplies a novel window into the ideas, experiences, and aspirations of the fashionable workforce. So, whether or not you’re a job seeker or an employer, regulate TikTok to remain forward of the curve within the ever-changing world of labor.

Impressed to see what jobs are on the market? Start you job search on Jora today!

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